• Recipe Pairings
  I developed a series of original, millennial-minded snack recipes tailored to Coca-Cola’s product lineup—each designed to enhance a specific “viewing vibe,” from laugh-out-loud comedy nights to late-night binge sessions.

• Snackable Video Content
  We produced high-energy, “tasty-style” recipe videos, shot to feel native to social platforms. These assets brought our pairings to life with crave-worthy visuals and easy, step-by-step instructions.

• Social Engagement Strategy
  We encouraged users to recreate and share their snack + Coke moments using a custom hashtag, fueling organic engagement and peer-driven inspiration.The campaign leaned into subtle humor, meme aesthetics, and authentic casting to connect with Twitter power users while introducing a key Twitter Blue benefit.

• Increase Coca-Cola’s relevance during at-home entertainment moments

• Drive product discovery and purchase through snack + beverage pairings

• Engage millennials with personalized, shoppable content experiences

• Activate across Kroger’s in-store and digital platforms

In-Store & Digital Activation
Our content lived everywhere:

• In-store displays featuring QR codes linking to recipe videos

• Online integration across Kroger’s platforms and a Coca-Cola microsite

• Shoppable moments that seamlessly connected content to cart