We executed a fully integrated, 360° campaign that brought the Plus plan experience to life across every key customer touchpoint. From storytelling-driven video to targeted emails, landing pages, in-app education, and paid media, the campaign connected with practitioners in a cohesive and engaging way—meeting them wherever they were in their journey. Every element was designed to reinforce the value of SimplePractice and inspire users to explore, engage with, and upgrade to the Plus plan.

• Highlight the enhanced features and benefits of the Plus plan

• Drive awareness and excitement around new tools and offerings

• Encourage upgrades from Starter and Essential plans

• Hero Plus 90 Video
  We produced a long-form brand video to bring the full Plus plan story to life. Through a visually playful and slightly magical lens, we showed how SimplePractice simplifies day-to-day practice management. Shorter feature-focused cuts were then created from the larger video to support targeted campaign efforts.

• Hero Prescriber Video
  To support the launch of our ePrescribe feature, we created prescriber-specific video assets tailored to the unique needs of this growing segment of our audience.

• Paid Media
  Feature-focused video cuts and static or carousel assets were deployed as part of a paid media strategy. These quick, engaging snapshots were designed to reach key prospective and existing customers—spotlighting the value of Plus and prompting upgrades.

• Email Campaign
  In close collaboration with the Lifecycle Marketing team, we launched a targeted email series to announce new features, highlight value, and drive plan upgrades. Messaging was personalized to ensure relevance and engagement across customer segments.

• Landing Pages
  Purpose-built landing pages served as the hub for campaign traffic—whether from email, in-app prompts, or paid media. These pages showcased new functionality, provided interactive demos, and guided users toward upgrading or exploring what Plus has to offer.

• In-App Experience
  As customers logged into their SimplePractice accounts, in-app modules introduced them to the latest features and updates. This in-context experience helped ensure customers fully understood how these tools could support and simplify their practice.