For the 56th Edition of last year's Super Bowl, we partnered with the NFL and SoFi Stadium to surprise and delight NFL fans across the nation with experiential, social, and digital activations in the weeks leading up to Game Day.
We kickstarted our campaign with a simple Call to Action Video, where we asked Football fans on our platform to share their wildest Super Bowl LVI predictions with our @TwitterSports. The prize? A chance to see them featured in the very own arena for the big game, the SoFi Stadium.