Twitter Blue is Twitter’s first paid (yep, paid) premium subscription offering subscribers added features like Undo Tweet, Bookmark Folders and Thread Reader. Paying for Twitter, no matter how amazing the features, isn’t something Twitter users were gonna like. Anytime Twitter goes as far as changing their font “#RIPTwitter” trends like mad. So, in partnership with Product and Consumer Product Marketing, my team needed to help launch Twitter Blue into the world in a smart, unexpected and embrace-the-haters way. We tapped hilarious Twitter-famous creators Meg Stalter, Dana Donnelly, Prance and Bomanizer (who had followings stacked with our target audience) to show how Twitter Blue will help you Twitter stronger, faster, smarter…and also stronger.